The Pinotage Association organises the Absa Top 10 Pinotage competition for the advancement and promotion of wine made from Pinotage grapes. The aim of the annual competition is to identify ten Pinotage wines which will serve as benchmark for the development of distinctive South African Pinotage, and illustrate the uniqueness of Pinotage in the international wine world.2024

Various promotional opportunities for the winning wines and their winemakers are available and media releases and advertorials are facilitated by the Pinotage Association during the six months following the announcement of the results.