Pinotage

Following the milestone 100-year celebrations, we now turn the page to Pinotage 101 a new beginning and, in many respects, a purposeful reset. This chapter calls for the embracing of Pinotage’s many voices, expressions and stylistic interpretations, while remaining firmly anchored in excellence, authenticity and integrity.

In 2026, the Association’s focus is to foster an inclusive, open and engaged Pinotage community. We encourage all producers and wineries to connect with us, participate actively and contribute to shaping the next phase of Pinotage’s journey. Together, we will prioritise access to influential platforms and markets that recognise, trade in and champion quality Pinotage at a premium level.

It is time to be audacious, not timid, about our proudly South African cultivar. Pinotage deserves to stand confidently on the world stage and that journey starts in our vineyards and cellars.
As we prepare to move forward, let’s take a brief moment to reflect on some of the celebrated Pinotage wines in our Absa competitions.

Absa Top 10 Pinotage

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6 585 HA

Total area under Pinotage Vines (2023)

7.21 %

Percentage of total area under Pinotage Vines

5 368 737 L

Total Pinotage Domestic (2023)

13 222 578 L

Pinotage Total Exports (2023)

The Association

We are responsible for developing the quality of Pinotage wines.

This is done by continuously educating members on the viticulture and vinification of Pinotage grapes, and by exchanging ideas on the production and marketing of Pinotage wines. The Association also works to identify problem areas around the growing and production of Pinotage, prioritising the necessary research for improvement.

Competition results