October is Pinotage Month, and we invite you to join the Pinotage Association’s 2026 campaign by giving Pinotage a prominent place in your business, on your menus and across your communication channels.
With Pinotage Day on 10 October, there is an opportunity to bring people together around our South African variety—and keep the conversation going throughout the month.
Whether you are a producer, retailer, restaurant, tourism partner or member of the media, here are a few ways to participate:
- Host a Pinotage experience: a tasting, food pairing, cellar visit or winemaker conversation.
- Put Pinotage on the menu: offer a by-the-glass option, a featured pairing or a dedicated tasting flight.
- Share your story: introduce the people behind your wines, your vineyards or your approach to making Pinotage.
- Show its versatility: feature different expressions, from Pinotage Rosé and Cape Blends to lighter reds and wines made for ageing.
- Support the campaign online: share Pinotage Month content and use #PinotageMonth #ProudlyPinotage #PinotageDay.
Please reply with details of your planned activities, including dates, venue, booking links and any images or promotional material, so that we can help share your participation through the Association’s channels.
Download Pinotage Month Collateral
Use these files to promote your planned activities, including dates, venue, booking links and any images or promotional material.
We’ll help by sharing your participation through the Association’s channels.



