The market is expanded at the same rate as production. It would be pointless to grow superb grapes and make exceptional wines from them if that achievement remained a secret. That's why the association sees marketing and promotion as such an important task.
More and more hectares are being planted with Pinotage grapes, and that means more and more Pinotage wines are being made. It is vital to ensure that the market expands by at least the same rate as the production.
The Pinotage Association does not market individual labels, but it does accept the responsibility of the generic promotion of Pinotage wines.