Pinotage is an internationally successful and uniquely South African grape varietal. South African Pinotage makers produce a product of superior quality, making Pinotage the trump card of the South African wine industry.

Regular workshops are held to share the knowledge acquired by grape producers and winemakers. Winemakers share techniques developed to capitalise on the product of the vineyard. Association workshops are also used to convey the results of Pinotage-related research.

The Management Committee is made up of the top echelon in the wine industry globally and locally. The Management Committee members are a selection of co-opted members, members elected at the annual general meeting of the Pinotage Association, and the Executive Committee is elected by the Management Committee.

The Absa Top 10 competition identify ten Pinotage wines to illustrate the uniqueness of Pinotage. The Perold Absa Cape Blend competition elects five wines of which Pinotage constitutes a significant component of the blend.